There’s a lot going on right now, and life is busy for everyone. Despite the challenges, this lack of time can mean that reflection and taking a moment to catch your breath can be even more beneficial. I can’t believe this is the 250th post on this blog and so, if you’ll forgive the indulgence, I’m going to be taking my own advice and spending a little time celebrating this milestone by remembering why I started, what I wanted to achieve, whether that has worked out, and where I would like Girlymicro to go in the future.
Where did it start?
When I chose Girlymicro as my twitter handle back in 2012 I had no idea of the decision I was actually making. I didn’t set out to have a ‘brand’, I never imagined that it would exist outside of a platform that I had newly encountered and was trying to learn how to use. That said Girlymicro was chosen with purpose even back then. I wanted something that allowed me to represent, and consciously go against some of the advice that I had heard during my career. Advice that said that I could be good but I would be better if I tried to fit in and not bring my whole self to the table. To accept that fact that I should be a scientist first and a woman second, and that by putting my femineity and female perspective forward I would isolate myself and limit my ability to succeed. That scientists didn’t look like me. I also wanted to show that I can be Girly in a non-traditional way, I don’t wear lots of makeup, I don’t worry about my appearance, but I enjoy being feminine despite all of those things. I wanted to say I like wearing pinks and purples, and I can also still be good at science. So, Girlymicro was born.
Roll forward to the end of my PhD and I had discovered a love for science communication, and how education can be done differently. It didn’t all need to be lectures, where someone knowledgeable stood at the front of the room and gifted knowledge to those who sat passively within the space. That knowledge could be co-produced instead of given.
This inspired me to start thinking about how I could make a difference in this space. In 2015 I didn’t really know what it was that I wanted, I was still very much thinking about options but I hadn’t pinned anything down. For me, looking back, this shows that sometimes having a passion is the best place to start. You don’t have to have all the detail mapped out, and sometimes knowing what you don’t want to do is almost as important.
When I started to investigate the science blogging space, a lot of the blogs were very technical, highly referenced, and very science forward. These were all brilliant blogs, the trouble was I was pretty sure they weren’t what I wanted to write. This was for a couple of reasons, I’d just finished writing a PhD thesis and a whole bunch of papers. I knew that I could write that kind of work but I was aware that writing that every week would be incredibly time consuming, not necessarily teach me new skills, and not reach the audience I wanted to speak to. I also knew that I wanted to keep the Girlymicro mentality of bringing my whole self and so something that felt one dimensional didn’t tick my boxes for a project that I knew would require a big time investment. I knew that wasn’t right for me, but I had yet to work out what right looked like.
Where have I been?
In 2015 I registered the Girlymicrobiologist domain therefore, whilst not completely sure what it was that I wanted to do. Sometimes I knew you just have to get started. I put out my first, very short blog post, and then frankly kind of chickened out.
It wasn’t until the pandemic that I finally crystalised what it was I wanted to write and who it was I wanted to speak to. By the time my second blog post was launched I’d worked with Nicola Baldwin, as a playwright, on the Nosocomial project. I’d really started to find my feet in terms of knowing who I was as a communicator. I had also spent over 6 months doing various radio and comms linked to the pandemic, and I was getting really frustrated at the fact that all of it boiled down to sound bite communication. I didn’t have a space where I could speak without an intermediary, or where I could explore the complexity of what was happening. That dissatisfaction combined with the fact that I was increasingly aware of the fact that there may be people who were interested in engaging with this kind of content, due to questions across social media and from my friends, meant that I finally got over my fear and put out my first real blog post.
You’ll see that these early blogs are all pretty short. They are definitely Girlymicro blogs, but they fit into the expectations of the time when they will written.
We all know I love a bit of research, and when I started writing regularly I obeyed the rules of the time. That was that blogs should be 500 – 900 words and three pictures. I also really felt the need to demonstrate my credibility, to show that I had the right to be writing. I felt I had to prove to people that I was worthy of their time (not that I don’t now, but it feels different). All of this means that the early blogs feel a bit different to the ones I post today.
It took me longer than I would have thought to get to the point where I could finally do what I had set up my Girlymicro twitter handle for back in 2012, and that was bring my whole self, good, bad and sometimes mortifying, to my blogs. To share weakness as well as strength, and on occasion to write blog posts that are about things I’m exploring and don’t have any answers to. It took me quite a while to be brave and find the courage to throw it out there and deal with whatever reception happened.
It also took me a while to share the big moments, and to think that was OK, rather than being considered boastful. I clearly remember the anxiety of posting about receiving a New Years Honour, and even making consultant. Despite that anxiety I have chosen to live by ‘you can’t be what you can’t see’. It’s really important to show that someone as normal as me can achieve, and that those routes are open to everyone. It’s not about being special, or exceptional, it’s about bringing your whole self and continuing to show up, even on the bad days. Therefore being out there and visible is important both to show what can happen and options to get there.
It took me even longer to think of myself (and I’m not entirely sure I still do) as a writer, rather than someone who writes. I don’t think of myself as a particularly good writer, my knowledge of grammar is super weak. What I’ve learnt though is that, if you write from the heart, if you have something to say that is well intentioned and written to support others, then people forgive you for any lack of skill. You also won’t learn and get better if you don’t practice, so I’m practicing in a safe space with a load of supporters who are prepared to think the best of me.
Over the last 10 years, whether actively writing or not, I’ve learnt a lot about myself, how I want to communicate, and who I want to communicate and build a community with. It is that learning that has helped me develop and build. The feedback and support has been invaluable, and it’s help me to know that it is OK to learn and evolve as I go. It’s then so important to share that learning so that the next person looking to start a blog can build upon knowledge already gained and make something that works for them.
What has made me continue?
Life gets busy for all of us, and it can be challenging sometimes to get a blog out every week, plus we all know that sometimes I fail to deliver. Frequency is key though, both because I don’t want to let everyone down, and because it is all too easy to fall out of the habit of writing if you start skipping weeks. Those were the reasons for posting regularly at the start anyway. If you read any ‘how to start a blog’ page it will tell you about the importance of regular content updates.
I don’t think that’s the reason why I post regularly now and feel unsettled if I miss posts these days however. I think that I have come to find writing an invaluable way of sorting through my thoughts and processing my responses. I started writing a blog for the benefit of others, but I have discovered how much creating a regular space for reflection, as part of writing, has massive benefits for me and my well being. It’s become a habit that I absolutely don’t want to break, plus I have 350 plus posts in draft so it’ll take me time to get through them.
I also feel that as you build and develop you are able to see the vision more and more clearly, and so what you build naturally changes. I didn’t deliberately set out to post on key topics such as Infection Prevention and Control, Healthcare Science, Leadership, Academia/research and personal growth, but looking back now I can’t see that Girlymicro could have been anything but what it is. It started from a place of authenticity, and so what has developed is something that is uniquely me, and I couldn’t be happier.
What’s my current reality?
Talking about what Girlymicro is now, in the world of AI I thought it would be interesting to see what Gemini (Googles AI) thinks of the Girlymicro blog. So If you hit up Google and ask ‘what is the Girlymicrobiologist blog’ it comes up (as of the 22nd June 2025) with the below:
The Girlymicro blog is a science blog written by a Healthcare Scientist and Infection Prevention and Control Consultant named Professor Elaine Cloutman-Green. It focuses on various topics including leadership, academia, Healthcare Science, infection control, and personal experiences, with a strong emphasis on community and raising awareness within these fields.
Here’s a more detailed breakdown:
- Focus Areas:The blog covers a range of topics, including leadership, PhD tips, Healthcare Science, infection control and microbiology, personal experiences, and guest blogs/book reviews.
- Purpose:The blog aims to demystify science, make it accessible to everyone, and build a supportive community for those working in or interested in these fields.
- Community Engagement:The blog actively encourages interaction with the audience, featuring guest blogs to broaden perspectives and inviting feedback to improve content.
- Author’s Perspective:The author, Professor Cloutman-Green, shares her expertise as a scientist and consultant while also offering insights into her personal journey and experiences.
- Content Style:The blog features a mix of informative posts, personal reflections, and discussions on current issues related to science and healthcare.
Now I know that AI will scrape a lot of what I wrote and therefore may be seen as just posting positive reinforcement, but I have to say that summary did not make me miserable. I’m pretty happy that it covers a lot of what I hope it would cover. When it is hard to write, it is sometimes nice to reflect and see if whether what you are doing still fits your purpose and the reason you started, so that alignment with my ‘why’ feels pretty good.
What am I proudest of?
Talking about evolution, when I first started I had never considered guest blogs or what they could look like. It took about a year for me to feel like I knew what I was doing enough to put out a call for people who would be willing to write guest blogs. Now, out of the posts published, ~13% are guest blogs, This is so important to me. I’ve always wanted Girlymicro to be a community, a community where we listen to and support each other. Guest blogs are an important component of that as they work to offer others a voice, and to be able to practice within what I hope is a safe and supportive space. Writing guest blogs enables others to feel supported in sharing their views, but also to try out a type of writing that authors may not have done before, and to build confidence. I’m especially happy that many of those who write guest blogs are undergraduates or early post graduates, where developing these skills and potentially raising their profile, might help them in their future.
I know that I asked AI what they thought of the blog, but in order to be a little more thorough I also reached out across social media platforms in order to ask others what they thought. What they liked and found helpful, but also where it could get better. So whilst I’m talking about gratitude, I’m so proud and grateful for the responses received. When everyone is up against it, the fact that people took time to respond and give their thoughts means the world:
What are the lessons I’ve learnt?
One of the thing I’ve discovered when speaking to people about this blog is that people read blogs for all kinds of reasons. Now, I know I said that I don’t write Girlymicro as a hard science blog, but I do always want to include interesting other pieces of reading where I can. Apparently, according to the article below, people read science blogs for a variety of reasons, and you can either try to double down on one of them, or do what I do, and hope to achieve all of the different aspects but at different moments and in different articles. This is probably quite obvious if you spend time thinking about it, but it was not something I had particularly realised. It is however one of the reasons why posting a variety of different types of content seems to work. Every day is a school day.
I knew none of those things when I started, and I will always continue to write the things that speak to me in the hope it is helpful to others, rather than trying to hit an algorithm or meet requirements laid out by others. That said, and as food for thought, I thought I would shared some of the lessons I’ve learnt over the last ten years, many of which could be applied to just life in general:
- You don’t have to have it all figured out, but you need to have a direction of travel and a purpose
- Things will change so don’t cling to where you started, be open to learning and evolution
- Just keep showing up, even when you don’t want to, especially when it’s hard
- Sometimes knowing what you don’t want to do is helpful and shouldn’t be dismissed
- Take the risk, and make the jump. Nothing is perfect, failure will happen, but you will end up better for it
- Have a little faith. Have faith in your gut. Have faith that others will be there to catch you and support you when you need it
- Try to think about your community and building your networks. Focus on what serves them than what serves you only
- Everything takes longer than you think and nothing is ever finished. Starting a project like this is a commitment of years with no end date. Make sure you have the passion to see you through
- If you bring your whole self it will always be a success, as it will be truly and uniquely you
What are my hopes and aspirations for the future?
I still aspire to turning the blog into a book, I’m still working on it. I have big dreams and I’m not done yet. Most of my hopes are about continuing to build community though, that’s where my dreams are all seated. What can we do better to learn from each other? How can I do this better in order to help? How can I reach people who might find this useful? People who don’t read blogs in this way or exist on the platforms I use? This blog, like me, is a work in progress, and long may that continue.
The one thing that I am certain of is that I want to continue to be grateful, to see what we are building together and to continue to experience awe that I get to be a part of it. Girlymicro was never meant to be a brand but I’m beyond grateful for the fact that, with the support of all of you, it kind of is, and it’s a platform that I commit to using for the good of all of us. To support, to inform, and hopefully to enable positive change. Thank you so much for being part of this and here’s to the next 250!
All opinions in this blog are my own
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