It’s not something that comes up in conversation on this blog very often, but I’m a bit of a swifty. Watching the Taylor Swift in the Reputation concert video is a happy place for me, I often watch it on my commute when I’ve had a challenging day, and the music forms a staple of my ‘get psyched’ mixes, along with a fair share of rock and big band music.

Now, for those of you who have yet to discover this particular joy, there is a speech she makes linked to why we worry about how we are perceived and the impact of having a ‘bad’ reputation that really lands with me:

“For example, having a bad reputation in our mind could get in the way of finding real friendship, real love, real acceptance, people you really fit in with because you think what if they have heard something about me that isn’t true, what if they’ve got these preconceived notions about me that they heard from gossip and then they never want to meet me and then we’ll never know what could’ve happened,” she continued. “And I think that’s why some of us…meaning if not most or all of us are sort of afraid of having a bad reputation because we’re so scared of something fake, like gossip, or a rumor about you or a name you got called getting in the way of you finding something real.  And so, when it comes down to that fear and that anxiety, it’s just all really delicate,”

Taylor Swift – Reputation Tour 2018

There are many forms of reputation:

• Personal
• Professional
• Organisational

I think there are a couple of reasons why anything that impacts reputation is so powerful. The first one is that both trust and reputations take a long time to build and can be destroyed in the blink of an eye, depending on the scenario. Another is that, I believe, at the core of our being most of us want to be liked, and having someone affecting how we are perceived can directly impact on that. Finally, it is difficult to know how to respond to situations that influence our reputations.  We say ‘stick and stones may break my bones, but words shall never hurt me’, implying we should rise above it, but we also say ‘no smoke without fire’, implying there is a burden of proof upon us to correct what is being said.

I think, depending on who you are and the circumstances, the impacts on different types of reputation may not feel equal. Now, I went to a girls school, and one of the reasons I’m glad to no longer be a teen or in my twenties is because I’ve learnt and grown so that personal reputational attacks in general have a lesser impact on me. I would love for everyone to like me, but I know the reality is that this will never be the case. Although often highly impactful, personal reputation attacks can often be dealt with by removing the individual from your social circle. You often have the choice to interact or not, and the other members of your circle often know you well enough to not listen too closely.

What I have found more challenging are circumstances that impact my professional reputation. For a self declared people pleaser, like me, the thought that someone could lead you to be a scenario where you were perceived to be difficult, mean, or destructive, is particularly stressful. This is doubly so when you have a very particular set of values, about being collaborative, supporting others, opening doors, and being patient focused, and the commentary indicates you are anything but.

There’s a movie I love called Gossip, most people have never heard of it. It starts with a group of college students running an experiment where they create some untrue gossip and then track how far it spreads, how it evolves, and the impact. Needless to say,  it doesn’t end well. Now, I’m as guilty of gossip as the next person. We all want to feel in the know and to almost feel special by knowing something others do not. There’s a bunch of research about why this is. Gossip in real life, just as in fiction, isn’t harmless however.

Although gossip is bad enough, I feel there is also a significant difference between gossip and the escalation to deliberate character assassination or attempts to damage the reputation of another person. The weaponisation of reputational attacks, or even the threat of them to gain leverage, can be one of the most stressful things I’ve encountered in my professional career. Partly because they tend to come as a complete surprise to those targeted, but also because it’s difficult to know how to respond whilst in the midst of it. I’ve seen this happen to others and been a (somewhat) minor victim myself. Having hopefully come out the other side, I wanted to capture my thoughts for anyone caught in a similar situation in the future.

You may not escape the fallout

The first thing to say is that I am always a fan of taking the high ground and not engaging. Engagement can just end up adding energy to the situation rather than letting it burn out. It is important to note that taking this sensible higher ground approach may not mean you escape reputational damage, however, at least in the short term. You need to be aware of the fact that a time may come when you do have to address what is happening, and you may need to have a plan for how you will do so. Hopefully, it will never get to that point, but like with many things in life, preparation is key.

You have to remember the long game

One of the reasons to start out with a policy of none engagement is that most of the time, this will just turn out to be a blip and nothing more. Something you will look back on in a few years, possibly sigh, but see as a learning experience and nothing more. Professional careers span decades. Sometimes, it’s very easy to be caught up in the now rather than seeing it in that context. No matter how bad it feels in the moment, you need to ask yourself: how will this feel in 6 weeks, 6 months or 6 years? Very often, with the distance of time, it won’t feel anywhere near as bad, and that is the context you need to hang onto.

You have to faith in those that know you

It can be pretty shocking when you first hear reports of things being said that could impact how you are seen by others. It can be easy to feel like you should rush in and respond, but as I’ve said, for many reasons that is unlikely to be the best option. During what can be an unsettling time, it is important to remember that nothing really has changed. You have had professional relationships with many people ahead of this moment, relationships built on mutual trust and respect. These relationships haven’t changed, and you have to have faith in those people who know you and know the value you hold. Never let a single moment devalue everything you have already built.

You have to believe in the system

We work within systems, systems that provide individuals with routes for escalation and complaint. It’s incredibly important that everyone has the opportunity to feel heard. Everyone has their own perception that is unique to them, and those perceptions are real, even if they don’t match our own. This can be hard to accept when that variance in perception means that we feel attacked, or worse than that, if it feels that there are other drivers behind the responses that mean they are less genuine. The harsh truth is that it doesn’t matter. The system is set up, crucially, so that individuals can pursue making complaints, and this is an essential part of parity and fairness. If actions are taken that are erroneous, you have to believe that the requirement for evidence and facts count. That truth will out. Even if it takes a little time.

You have to try and not get sucked into the whirlpool

Whilst rumours/gossip/complaints are swirling it can be easy to get sucked into the drama and the emotions of it. It can be easy for those voices to be the voices that you carry with you and for you to only hear them in your head, not the ones of those that support you. To focus on the negative, the stress and the fear that comes from a lack of control. It’s hard, but none of this is useful to you. If you can’t find a way to put it in a box and distance yourself from it, it will be all you see and experience. This can really start to impact how your interact with the rest of your working life, or even how you feel outside of work. You need to make a deliberate effort to not engage with the whirlpool and to maintain your sense of self.

You have to control your own responses

Part of not engaging is making sure you retain what control of the situation you can. In the end, the only thing we can ever truly control is how we respond. You have no control over how others perceive you, you have no control over their actions, or what they say. You can absolutely decide how you react to that stimuli. It is all too easy to let the fear associated with being unsettled lead to responses that are seated within that fear, or to appear angry and let that drive our interactions. Those kinds of responses aren’t helpful however, in fact they just add fuel to the fire. You have to be aware, that if not careful, you can end up with a self fulfilling prophecy if you lose control, becoming what you are accused of.

You have to keep being authentic

For me, some of the worst reputational attacks, are those that attack us around those values that we use to define ourselves. Calling us self interested, when our focus is on parity and fairness, calling us unsupportive, when we believe in lifting others. These may not seem so significant in the scheme of things, but when those things you prioritise and use to define yourself, are the things that are under attack, it can feel incredibly personal. From what I’ve seen, responses to this tend to go one of two ways. First, people stop undertaking some of the associated activities, as they fear further attacks or putting their head above the parapet. Or, second, they change the way they do it, through anxiety or fear. Now, I’m not saying changing is bad, but I think it needs to be based on genuine reflection, rather than in response to negative emotions. I think stopping, in some circumstances as a temporary measure, is a wise choice, but it shouldn’t be the long term solution. It’s important to not allow circumstances to change who you are and your values.

You have to find your support systems

All of these aspects can be highly challenging, and to be honest you are not going to be able to navigate this on your own. You will need support, you will need help to undertake reflection, you will need an external view point to aid you to sense check and evaluate responses. Feeling personally attacked can really throw off your sense of inner balance, and you will need other people to help you find and retain the sense of self that you need to traverse what is happening. I think you need to find people from your professional context, as well as your personal, so that you have people who know you, all of you, as well as people who know the players and the landscape in which this is all playing out. It can be easy to want to ostrich, whereas, in reality, what you need to do is use those connections and networks you have to be able to understand what is really going on. Word of warning here, I am not suggesting you go out and start talking to everyone about what is happening, or the person who is doing the talking, that would be as bad as the initial reputational attack. I’m talking about having a few key supports where you can safely and openly talk about how you feel and what’s going on.

You have to make the sensible choices

I’ve said to not engage, but I’m not saying to be foolish and ignore what it happening. I’ve already talked about the fact that you function within a system, with processes and requirements. The first thing you should do is really learn about what those processes look like. What are the requirements upon you, what kind of evidence may be required. Have you encouraged reporting/escalation? Have you referred to occupational health? Have you offered alternative lines of reporting/management? Have you spoken to your line management or HR to confidentially gain advice? You may not need to do anything complex, it could be as simple as recording meeting content in emails, or not meeting 1:1. Seeking advice however is key, as these scenarios can also be complex, dependent on whether the person is in your organisation, a direct report, a peer, all of which impacts the information you need. You need to know enough to make sure you are making sensible choices to protect yourself and that you are acting proportionately and appropriately.

You have to check what is perception and what is reality

It can be easy, when you feel like the rug has been pulled from under you, to lose your sense of what is real. The resulting self doubt can make you question every interaction you have. Paranoia can set in and it can colour the way that you see the world. It can also colour your perceptions of your interactions with those associated with the commentary that is currently ongoing. You can’t let this happen. You need to find strategies to manage this, otherwise you will read negativity into everything. This is another reason why being sensible and not having 1:1s, or having email confirmation of any discussions, can be helpful. You can get a neutral opinion that gives context to interactions, and written communication can be helpful to ensuring shared understanding. As the emotions can spill over into other spaces, you also have to check yourself more widely. If you are like me, you can be sent into a spiral of being hyper critical about yourself, and this can colour your perceptions. Awareness is part of the challenge, and if you can become aware of how you are responding, and how that might impact on the lens through which you are seeing your interactions, you can start making proactive steps to adjust appropriately.

When it is over you have to let it go

You will get through this situation, you will come out the other side. No matter what the outcome, this isn’t forever. It can leave you with a certain amount of trauma, or a changed view of the world, or level of trust. That’s understandable, I get it, depending on what has happened the personal cost can be significant, even in just emotional impact. The thing is, despite recognising this, you have to let it go. You need to take the learning, and grow, without letting it fundamentally change who you are. You can’t become less trusting, or have less faith in people, there wasn’t enough of both of those to start off with and the world can’t afford for us to have less. You have to move on, wiser, but fundamentally unchanged. So deep breaths, take one day, one hour, or if needed one minute at a time. Keep the faith, and the world will turn out OK.

All opinions in this blog are my own